ROMA BUZZ
7 Reasons Why to Stop or Pause an Adwords Campaign
I started as a copywriter and then I got obsessed with SEO, particularly onpage and onsite SEO. I still am because I still believe onsite SEO is where all marketing starts. Onpage copy and onsite SEO is more important than ever as Adwords becomes more important if you are interested in driving traffic, increasing awareness and getting sales from Google Search. I’m coining the term SAO (Search Advertising Optimisation) –
Optimising for Close Variants
Avoiding the High Cost of Premium Keywords on Adwords Close Variants in Google Search Results If you use Google Search (GS) a lot and have really paid attention to the results you get each time you make a search, you will have noticed some big changes recently. Unless you are a little fanatical about Google Search Results (GSR) you might not have noticed subtle and even some very obvious changes
Tag Manager Back to Direct Scripting on Pages
Keeping Pace With Global Site Tag (gtag.js) It’s a touchy and frustrating job I have to admit because 6 months ago getting all scripts off your site for everything you had put them there for whether it was Analytics, Remarketing, Retargeting, Audience Profile Building, Adwords Conversion Tracking (the big one, yeah, where the real cash is at for digital marketers) and the list goes on, well, that was all the
Chrome Extensions for Social Media Marketers
As a social media marketer, it isn’t enough to just know what you are doing. Supplementing your knowledge with useful tools will guarantee the success of any campaign that you make. So what tools can you use for your social media marketing, Google Chrome extensions are very useful for social media marketing. Here are some useful Chrome extensions you can use: Momentum This extension allows you to focus on key
Inbound Marketing Funnel 101
In every marketing and sales campaign, you will always encounter the term “Funnel”. A funnel is a path that a lead follows in order to become a customer. This is a path that you will design in order to convert a lead or prospect into a paying customer. In inbound marketing, the funnel almost always has 3 parts. Let’s take a closer look at each of those parts. TOFU –
Local Adwords Advertising Best Practices with More Explanation
Google is putting out some pretty powerful statements. And they have a little bit of research backing to show the power of local advertising. Take a look at this recent direct marketing blast by Adwords to encourage more local advertisers to think about local advertising with Google. Now a lot of this data is based on the US, so we need to take it with a pinch of salt here
Adwords Rotation Changes From End September 2017
What does this mean for you? We’ll start from the beginning so that everyone can understand what this means even if they are just considering advertising with Adwords on the Search Network. Let’s Start With Ad Groups When you open your Adwords account, the next step is to create a campaign. However, inside your campaign, you will probably have different areas you want to target. For example, you may have
Simple But Important Ways to Make Your Ecommerce Website More Enjoyable for Potential Customers
Anyone who owns and manages an ecommerce website understands that no matter what type of product you are selling, your competitors are only a click away. It doesn’t matter if you have the best prices and best after-sales service, if a potential customer doesn’t enjoy your ecommerce site or they are getting confused, it will be difficult to generate sales. While the list of ways to improve ecommerce websites may
Inside PPC: How to Do More with Local Advertising on Google
Article Updated: September 4, 2019 Local online advertising can be costly, but if done correctly it helps reach your target audience and drive traffic to your site. Adss can deliver better results than you would have expected. Your ad will be more successful in Google Ads compared to other advertising platforms as it has the widest overall reach owning two-thirds of the entire market share. Check these tips on how