Built Around Strategic Capability, Not Agency Hierarchy
ROMA operates through a curated collective of leadership, strategic advisors, operators, and specialist collaborators spanning digital infrastructure, AI integration, growth systems, media, commercial strategy, and operational execution.
ROMA is designed as a strategic operating collective that brings together specialised capabilities, commercial intelligence, and execution-focused thinking to help growth-oriented businesses modernise, scale, and move faster with clarity.
Many of the organisations we partner with are navigating:
- AI adoption and operational transformation.
- Digital restructuring and infrastructure modernisation.
- Growth bottlenecks and customer acquisition challenges.
- Commercial positioning and market evolution.
- Execution complexity across multiple systems and channels.
ROMA brings together the strategic thinking, systems architecture, and specialist execution needed to help navigate those transitions.
Request a ROMA MRI™Leadership
Mark Maundrell
Founder & Strategic Director
Mark Maundrell is the Founder and Strategic Director of ROMA Digital, a systems-focused Digital & AI Strategy Partner that supports established small and medium-sized businesses (SMEs), private networks, and evolving organisations across digital infrastructure, automation, customer acquisition, AI integration, and strategic growth.
With more than 30 years of experience across digital infrastructure, operational leadership, customer acquisition, and strategic growth spanning Australia, Europe, Asia, and the United States, Mark has worked with governments, corporations, founder-led businesses, and established international organisations on digital transformation, operational modernisation, customer acquisition, and technology-enabled growth initiatives.
As Founder and Strategic Director, Mark is responsible for shaping ROMA’s strategic direction, commercial architecture, systems design philosophy, and long-term growth initiatives.
His focus is on building scalable operational frameworks, integrating emerging technologies, and helping organisations leverage digital infrastructure, automation, and strategic systems to improve performance, efficiency, and long-term enterprise value.
Areas of Focus:
- Digital Infrastructure & Strategic Systems.
- AI Integration & Automation Strategy.
- Growth & Market Positioning.
- Customer Journey & Digital Experience.
- Strategic Architecture & Execution Planning.
- Commercial Systems & Operational Efficiency.
His primary objective is to help organisations identify high-leverage opportunities and build the operational, digital, and strategic infrastructure required for sustainable growth, scalability, and long-term commercial success.
Trevor “ToeCracker” Crook
Strategic Advisor Of Marketing & Revenue
Trevor “ToeCracker” Crook provides strategic advisory to ROMA across commercial growth, revenue strategy, business positioning, audience psychology, and strategic value creation.
Drawing on experience spanning commercial finance, direct-response marketing, business growth, and work across more than 350 industries and professions, he contributes insight focused on commercial performance, customer acquisition, capital deployment, and long-term enterprise value.
Before becoming internationally recognised for his work in direct-response marketing and business growth, Trevor built a successful career in commercial banking, business lending, and corporate finance. Over more than 15 years in banking and finance, he managed substantial commercial lending portfolios and was involved in the approval, structuring, and management of commercial finance facilities totalling hundreds of millions of dollars.
He later established a commercial finance brokerage that assisted clients with lending, refinancing, and capital-raising transactions ranging from hundreds of thousands to more than $12 million.
His commercial finance experience included assignments with major accounting firms, property developments, international commercial ventures, and funding engagements across a diverse range of industries and sectors, including a Queensland property development funding assignment referred by the partners of Deloitte Touche Tohmatsu.
With more than three decades of combined experience across commercial finance, direct-response marketing, business growth strategy, and revenue optimisation, Trevor has advised thousands of entrepreneurs and businesses internationally since 2001.
Drawing on decades of experience across commercial messaging, offer architecture, sales optimisation, audience psychology, and strategic growth communication, Trevor provides insights focused on customer acquisition, conversion performance, and commercially aligned business growth
His combined experience across commercial finance, business growth, strategic advisory, and direct-response marketing offers a distinctive perspective on value creation, capital deployment, commercial positioning, and long-term business growth. By integrating financial strategy, customer psychology, commercial communication, and revenue optimisation, he helps organisations identify opportunities to accelerate growth, improve profitability, and increase enterprise value..
Areas of Focus:
- Strategic Marketing & Revenue Growth.
- Direct-Response Strategy.
- Commercial Messaging & Positioning.
- Offer Architecture & Conversion Strategy.
- Audience Psychology & Persuasion.
- Growth Communication Systems.
His contribution helps ensure the strategy delivers commercial outcomes.
Hannah Wright
Strategic Partnerships & Growth Advisor
Hannah Wright contributes to ROMA through strategic partnerships, relationship development, digital growth initiatives, and the expansion of commercial opportunities.
With more than 15 years of experience in integrated marketing, digital growth strategy, customer acquisition, and commercial development, she brings a broad understanding of strategic positioning and execution-focused growth.
With experience spanning agency leadership, e-commerce ventures, integrated campaign strategy, SEO, CRO, and multi-channel marketing, Hannah contributes insight across customer engagement, growth optimisation, and commercially aligned digital initiatives.
Hannah combines relationship development, strategic thinking, and a commercially focused growth strategy to support initiatives that strengthen positioning, customer engagement, and long-term business growth.
Areas of Focus:
- Strategic Partnerships.
- Relationship Development.
- Digital Growth Strategy.
- Customer Acquisition & Engagement.
- Commercial Opportunity Expansion.
- Integrated Marketing Strategy.
Karena Taylor
Strategic Partnerships & Growth Advisor
Karena Taylor contributes to ROMA through strategic partnerships, relationship development, commercial growth initiatives, and opportunity expansion
With more than 20 years’ experience in integrated marketing, customer acquisition, commercial strategy, and campaign delivery, she brings broad cross-sector experience across B2B and B2C environments.
Across major brands, regional businesses, charities, and growth-focused organisations, Karena has provided strategic insight into customer engagement, communications, integrated marketing, and commercially aligned growth initiatives.
With a commercially grounded approach to relationship development and strategic execution, Karena supports initiatives to strengthen positioning, customer engagement, and long-term growth outcomes.
Areas of Focus:
- Strategic Partnerships.
- Relationship Development.
- Commercial Growth Initiatives.
- Integrated Marketing Strategy.
- Customer Acquisition & Engagement.
- Opportunity Expansion.
Strategic Operators
ROMA’s broader operator collective includes specialists, technical collaborators, advisors, and execution-focused contributors who support projects across digital infrastructure, AI systems, automation, media, growth strategy, customer experience, operational systems, and implementation.
This flexible operating model allows ROMA to bring together the right expertise for the right problem, without unnecessary complexity, hierarchy, or traditional agency limitations.
Rather than relying on rigid structures, ROMA is built around adaptable capability and specialist integration.
Specialist Collaboration Model
ROMA believes modern business problems increasingly require cross-disciplinary thinking.
As businesses evolve across AI, automation, digital infrastructure, operational systems, customer experience, and growth strategy, specialised expertise becomes increasingly important.
ROMA’s collaboration model allows projects to draw on relevant strategic capabilities across multiple disciplines where appropriate, helping businesses move faster while maintaining strategic clarity and alignment in execution.
This structure also allows ROMA to remain highly adaptive, commercially focused, and execution-oriented.
The ROMA Collective
ROMA continues to expand its strategic collective across business, media, technology, AI systems, digital infrastructure, commerce, partnerships, and international growth.
This collective brings together founders, operators, advisors, technical specialists, commercial collaborators, and industry professionals, all connected by shared strategic interests, business relationships, and aligned growth initiatives.
The long-term vision is not simply to build projects, but to create an interconnected ecosystem of businesses, systems, strategic relationships, and commercial capability that compounds over time.
Built For Businesses Navigating Change
The business landscape is changing rapidly.
AI adoption, shifting customer behaviour, digital restructuring, operational inefficiencies, fragmented systems, and rising execution complexity are prompting many businesses to rethink how they operate and grow.
ROMA exists to help businesses navigate these shifts with greater clarity, stronger systems, and strategically aligned execution.
By combining leadership, strategic advisory, specialist collaboration, and systems-focused thinking, ROMA enables businesses to move beyond fragmented digital activity towards more connected, scalable, and commercially effective operating foundations.
Arrange An Initial Strategic Discussion.
If your business is navigating growth, AI integration, digital transformation, customer journey optimisation, operational restructuring, or evolving market conditions, ROMA can provide strategic clarity and direction for execution.
Request a ROMA MRI™