ROMA BUZZ
Getting the Most out of Google Ads with SEO
Article Updated: September 3, 2019 Advertising options with Google Ads are getting better, particularly for ecommerce businesses. It’s easy to feel overwhelmed with Adwords but it isn’t as complicated as many may want you to think. Nevertheless, changes subtly introduced by Google over recent years has made Google Adss more important than it once was. Well, actually, very important. Why Adwords Matters More Than Ever There was a time when
Remarketing with Google Ads
Article Updated: September 3, 2019 Google Ads has a feature called Remarketing. RLSA or Remarketing Lists for Search Ads, allows you to customize your ads and bids according to what your visitors are searching for in Google and other search network partners. How Does RLSA Work? Let’s paint a picture. Say, for example, a person visits your site but doesn’t buy anything; RLSA will help you connect with that visitor
Performance-Based Digital Marketing Campaigns for the Real Estate Industry
In the real estate industry, brokers and agents utilize digital marketing as a means of promoting real estate. They have found it very effective in generating leads especially performance-based digital marketing. What is performance-based digital marketing? It is a digital marketing method that allows the marketer to promote the product (in this case, real estate) to other people’s websites and pay them according to the performance of the ad that
Questions to Ask Digital Marketers Before Hiring
One snap of the finger and everything is done. We all wish getting a job done is as easy as that. But it’s totally the opposite – expectation versus reality. True to life, getting something done requires a lot of hardwork and time especially when it comes to digital marketing. Seeking help from a digital marketing company is the best solution to keep up with your business as it grows.
Importance of Higher CTR Over Trying to Rank #1 on Google
Getting the #1 rank on Google can be a very long and arduous process. Getting a top-ranked spot on Google is great, but sometimes, it is not worth the time and money especially if it is driving the business into the ground in the process. So instead of chasing that pipe dream, there are other ways to get that ROI that you badly need. One way you can increase your
Tips for Engaging Customers With Your Facebook Page
Facebook has about two and a half billion active users a month. That makes it one of the most sought-after social media platform for marketers and business owners alike. Although marketing your brand on Facebook seems simple enough, it isn’t as straightforward as you think. You have to have a solid strategy to get the most engagement from your posts. Here are some of the best practices in marketing your
Dynamic Drip Email Marketing Explained
In email marketing, there’s a method called drip email marketing. It’s a method to get your message to possible leads. They are basically targeted email messages to get more leads and convert them into customers. A basic drip marketing method distributes a set of emails for a specific period of say 1 week. Let’s say you’ve got a 4 part email about social media marketing. In a basic drip marketing
Simple Tips to Get the Most Out of Google AdWords Express
AdWords Express (AWE) has been pulled apart and renamed smart campaigns inside Google Ads as well as being split with Google My Business, which had a direct link to get started advertising in the same manner as the old AWE, with the addition of local-targeting. Article Updated: September 4, 2019 AdWords Express (AWE) provides accessibility to pay-per-click (PPC) advertising for small businesses. It’s a simplified version of AdWords. This works
Ecommerce Website: Getting Back to Basics
While most websites are unique in their own way and we have seen a whole host of cosmetic enhancements including 360-degree possible product previews through to dynamic search functions, and other flashy plugins like the slider that all seem to look good on the screen but don’t turn enough conversions. In fact, flash enhancements could be detrimental to a powerful and effective ecommerce site. Let’s get back to the basics