ROMA BUZZ

Importance of Page Speed for Google Marketing
When we say Page Speed, what we are really talking about is how fast a webpage loads its content. Some people often confuse it with site speed but it is actually different. Site speed is the average loading for several pages on a website while page speed is the actual time to fully load the content of a certain webpage. Why is this important for Google marketing you ask, Let’s

Search Engine Marketing 101
Search engine marketing or SEM as it is widely known is a form of online marketing that involves promoting your website by making sure that your websites are visible in search results. When I say visible, I mean on the first or seconde page, not 10th page visible. With literally millions of businesses and users available through the internet today, SEM has become a gold standard to advertise your business

Ways to Promote Your Business With Instagram
The rise of social media as a marketing platform has drastically changed the game. Over the past few years, one social media platform that has steadily risen in popularity is Instagram. If you have a business, you can start promoting your brand/business on Instagram. Here are some of the best ways to promote your business through Instagram. Use Hashtags This is the ideal approach if you have a small business.

Quick Guide to Creating Social Media Videos
Videos are becoming an important strategy for marketing, especially on social media. According to Animoto (an online video making platform), videos are performing better than any other type of social media post. In fact, social media videos can be a great way to attract more leads for your business. That is why, as a social media marketer, you must make videos that you can post on your social media page.

The Pros & Cons of Google Optimize
Article Updated: September 4, 2019 So you’ve got everything set up with your landing page or your product page, whatever it is, you’re running ads and your getting all that information but you’re still not getting the sales you would expect. You’re getting loads of organic traffic and your Google adverts are getting a good amount of clicks but you’re not seeing the sales you would expect based on everything

Simplifying Your Online Marketing Workload
If you are new to online marketing and want to start, there are several things you can do to lessen the workload. Before we take a look at strategies, let’s define what online marketing is first. Online marketing is the act of selling a product or service on the Internet. There are several types of online marketing, namely: Search Engine Marketing, Online Advertising, Blogging, Social Media Marketing and Email Marketing.

Reasons Your Business Should Be on Facebook
Of all social networking sites available today, Facebook is the most widely used apps with over 1 billion users, topping any other site. You yourself, use this app too, and somewhere along the road, you might have seen Facebook ads like a picture and, probably, were wondering how can a simple picture take part in growing and advertising a business when in fact, Facebook is full of updates or status

Mobile First Explained
Mobile device sales have eclipsed personal computer sales by a large margin and with today’s increasing use of mobile devices, which are very popular among millennials (it borders on necessity really), the term “Mobile First” is an absolute for any company who wants to build a website or other digital communications platform. “Mobile first” was coined and invented by Luke Wroblewski in 2009. He saw a need to make sure

Digital Marketing Strategy 101 – How to Make Paid Search Work For You
With paid advertising, you can bid for your ad placement in a search engine’s sponsored links for keywords that are related to your business. This a great way to leverage your digital marketing strategy. Still Confused? Search engines have 2 kinds of results: organic and paid results. SEO results are organic results that take a lot of time, effort, and knowledge to win the highest organic search engine rankings. Not